There’s a new app on the market and it’s creating a lot of buzz. It’s got Elon Musk tweeting at Russian president Vladimir Putin asking if he would like to join him in a conversation. The app is named Clubhouse and we’re diving into how you can use it to market your business.
What Is Clubhouse?
Clubhouse is a unique app that’s audio only. It was founded not too long ago in 2020 and is already worth $100 million. The way it’s set up makes you feel like you’re listening in on phone calls, or in an interactive podcast. When you open the app, you're presented with a list of rooms and a list of who’s in them. The rooms have been curated based on what you like and interact with the most- like TikTok’s “For You” page.
You can create your own room, where you host a conversation, or listen to and maybe even participate in someone else’s chat.
Each room has a topic of conversation ranging anywhere from tech, to sports, to business, to anything you can imagine. Thousands of conversations are happening at the same time, allowing users to jump between subjects and speakers based on their interest.
The conversations are raw, there's no editing, transitions, and no 15 second advertising break. They aren’t even recorded, so you have to catch the conversation live. The style of the conversations vary depending on the host. It can be casual like two friends talking, or formal like an interview. Anyone listening can be brought into the conversation. You could be graced with a celebrity like Oprah Winfrey, Mark Zuckerberg, Tiffany Haddish, or Kevin Hart as they have all surfaced on the app.
The app isn’t open for membership for just anyone. You have to receive an invite from a current member, and you have to have an iPhone as there isn’t an Android app yet.
How To Use Clubhouse For Marketing
Once you get on the app, it can be an excellent marketing tool. Here are some of the top ways you can use Clubhouse for marketing.
Regularly Host Your Own Rooms
When you host your own room, you’re establishing your expertise and sharing your knowledge with other people who are interested in your business, products, and/or services. Provide advice or recommendations to common industry challenges, issues, or problems.
If you constantly host rooms that bring value to your followers, they’re going to come back for more. You have no excuse to not show up since you don’t have to worry about where you are, what you’re wearing, or how you look. This prompts you to be more vulnerable since you’re not worrying about your presentation and only focusing on the information and connections you’re making.
If you do this, you can become well-known for the quality of your advice and develop real-world connections that lead to business. In the Startup Club room, an intellectual property attorney was answering questions from the audience. By the end of the 2-hour conversation, she’d connected with approximately 20 new clients.
People do business with people they know, like, and trust, so build that with your followers.
Join Rooms
Joining someone else’s room allows you the opportunity to be heard by new people. Contrary to your instinct of finding the room with the most people, try to find a room with a smaller audience. A room with around 5 to 20 people will increase the chance that you’ll be invited to talk on stage. The more you get to talk and share what you know and do, the more followers you’ll gain.
When you’re brought on stage, focus on delivering value. Don’t use your time to tell people who you are, what you do, and so on. Either ask your question or answer a question clearly and briefly.
Be sure the rooms you enter are relevant to your industry. Plus, you should get to know the people who frequent them. If you form a relationship with the hosts, they’ll be more likely to pull you on stage.
Collaborate With Others
When you create a room, be sure you’re not the only one on the stage. Partner with people within your industry who have a bigger following than you do. When your partners come on stage, their followers get a notification and are likely to jump into the room and follow you as well.
Utilize Your Bio
Your bio is essentially the only permanent place where you can show off what you know. It shows up as SEO, so it is key to communicate what value you can offer in the first three lines.
It’s also a great place to put a promo code for your business so you provide an incentive and can track how much business you’ve created off of Clubhouse.
Advantages
The best/easiest time to grow an engaged following is in the beginning stages of a new app, so get on now and establish credibility.
The audio-only format allows you to participate without staring at your screen.
Big time investors and industry gurus are on the app so there’s plenty of people you can connect with that can further your own business endeavors.
Disadvantages
Since it’s still exclusive, there could be big changes to adjust to when the flood gates open.
Conversations disappear so unless people hear you talking, they don’t have a feed proving your expertise.
Clubhouse has had some issues already with hate speech and abuse, so it had to institute community moderation guidelines in October.
You might be thinking, great, another social media app to learn. It can be overwhelming, but don’t underestimate what it could do for your business!
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